Matthew Palmer was the sales “newbie” and LeRoy was the “old veteran”. In an office where the young guns ruled with their smart phones, personal assistants, and expensive suits, no one seemed to have time or desire to coach the newcomer. Until one day, out of desperation, Matt approached LeRoy to show him the ropes. LeRoy responds to Matt by offering an intriguing proposition – pay for lunch everyday…for a month.

The resulting friendship, sales/life lessons, and Matt’s ultimate success are an inspiring story of how the simplest things can bring the best results.